CONTENT STRATEGY

JASON SHUEH

STRATEGY

01 / 07

JASON SHUEH

STRATEGY

01 / 07

Content Strategy Driven by Data, Focused on Growth

Exceptional content delivers exceptional results. This means business growth, brand influence, broader audiences and sales conversions.

Here's how I create organic growth through content development.

Increase your brand’s authority

Rank in Relevant Search Pages

Build Beneficial Backlinks

Widen Brand Awareness

STRATEGY 02/07

A Proven Strategy for Organic Growth

The key to sustainable traffic growth is found in authoritative and link-worthy content that stands on a strong SEO foundation.

Over the years, I've tested and researched best practices of top marketing experts that can be boiled down into this strategy:

Top Techniques from Industry Leaders

STRATEGY 03/07

Critical Ingredients

However, you have to include every component of the strategy for best results.

TECHNICAL SEO

A solid SEO foundation is essential to ensure your marketing efforts will be effective. I’ll audit your site for various elements like UX, markup and website organization, then provide actionable and strategic recommendations.

WEBSITE CONTENT

After understanding your audience personas and performing keyword research, I create content targeted to your audience’s questions and challenges — increasing your probability of ranking higher in search results.

LINK BUILDING

I know what makes content stand out. After exploring your industry’s trends, I'll gather and analyze data to create beautiful, newsworthy content packages that tell emotionally resonating stories that publishers will want to write about and share.

DIGITAL PR

To spread the word, press releases and direct media pitches follow. I've worked with a variety of public relations firms over the years and can assist to earn high-authority backlinks from national and local news outlets.

STRATEGY 04/07

Content Development: Putting It All Together

Great content can do a lot for your brand but success requires a diverse mix of content types focused on specific goals.

I categorize content in two buckets to target different audiences with unique interests. These categories include "rank-worthy content" and "link-worthy content."

RANK WORTHY CONTENT

This content on your website is seen as relevant, accurate, and authoritative by Google and, thus, ranks higher

Rank worthy content targets a narrower audience, filled with searchers that are more likely to move down the funnel.

LINK WORTHY CONTENT

This content is newsworthy and original, appealing to writers and leads to media coverage and high-quality backlinks

Link worthy content targets a broader audience to build brand awareness.

STRATEGY 05/07

Making Rank Worthy Content

The Process

On the surface, the steps are simple.

1.

Identify content gaps and opportunities in your marketing funnel.

2.

Unearth the search intents of your target audience that match those opportunities.

3.

Produce content that answers search questions and is superior to current content ranking in result pages.

Translation:
customer questions + your authoritative answers = higher rankings.

Behind the scenes, research ensures the content is the strongest bridge between what your audience wants and what makes sense for your brand.

Beyond SEO, the priority is to help your customers.

The Product

Once I have a list of all relevant content subjects, I create a series of what’s called "pillar + cluster" content (also known as parent and child content).

Basically, we create primary content pages (for example, a guide, article, playbook or blog) that cover general topics, and then we complement each piece of pillar content with its own set of specific articles within that same topic area.

WHY?

It's an effective and proven way to build topic authority with Google and your readers. This credibility means a higher search ranking and more traffic.

STRATEGY 06/07

Making Link Worthy Content

The Process

The core element of link-worthy content is that it has to be newsworthy. This means the content has to be relevant, timely, and based on credible research. To get respected publications to link to your projects, I do three things:

A.

Research what topics are compelling in your space, including what has worked in the past and what has yet to be explored.

B.

Ideate around that gained knowledge, focusing on angles that are relatable and emotionally resonate.

C.

Develop original research and produce original studies and surveys that serve as the core of each content project.

The Result:

We get content ideas that are a blend of topical concepts (those relevant to your brand) and tangential concepts (those that are related but more general than your particular brand offering).

This provides us with a breadth of publisher options to pitch your content.

The Product:

I take the original research and create modern, compelling content that communicates a story effectively and authoritatively. This story telling can be done in a number of fascinating ways.

Examples include interactive media, infographics, full white papers, data visualizations and more.

STRATEGY 07/07

A Constant Pursuit

My Commitment

In business there is no finish line. The quest for growth and perfection is ever present. This is why I am dedicated, not just to a single project, but to the continual improvement of your overall content strategy and campaigns. Working with me means you’ll have a partner determined to grow your brand and achieve your goals.

Here is everything you can expect.

SUPPORT

Whether it's writing, editing, design, digital PR or SEO I will help craft a customized strategy that suits your goals and your market niche.

COMMUNICATION

Upfront communication and honest recommendations. No hype, just pragmatic, real-world advice.

LONG-TERM VISION

Content is never "one and done." That's why I'm here to help your brand grow now and in the future.

CONTACT